This project involved designing a mobile application for iOS and Android platforms aimed at easing transportation in Mexico City.
MY ROLE
- Conducted thorough user research to understand the needs, pain points, and behaviors of daily commuters in Mexico City. This included surveys, interviews, and persona development to ensure the app meets the specific needs of its target audience.
- Analyzed extensive mobility data and transportation statistics to identify key areas of improvement and to integrate real-time data feeds into the app for accurate and up-to-date travel information.
-Conducted usability testing sessions to refine the app's interface and functionality. This iterative process ensured the final product was user-friendly and met the high standards of UX design.